
Some noble families demanded specific features. A wife in this case though she might be intelligent and capable, her appearance should compliment her husbands making him look better by sight alone. Depending also may have them both appear like a force to be respected. Also the mixing of features for children as well. The family in the story are known for Golden hair so of course the heir would marry a woman who will produce golden haired children. We see those children from a far in an early chapter. Now i personally think that's partly going on in this comic but its also it might just be a coincidence.
Why do the husband and wife look like twins?!