I think it's more because it's dawn and they posted food pics when there were fans standing outside waiting But it's true that K-pop industry has all these crazy rules
It actually shows their consideration of their fans. They posted so early in the morning so it'll notify the fans at that time in the morning and could disturb their sleep. So they feel sorry for them.
Apologizing for the hour of posting? K-pop industry absurd strictness coming through even in the webtoon