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Why do I get the feeling that Wang Yi and Qin Xian were once lovers?
Looking at the flashbacks, it looks like it was their first timeline. Remember how the cat system said about the first well known Villain who successfully earn many points with story he rules as its main antagonist. See the resemblance between that Villain and Qin Xian, it's uncanny resemblance. Then later on, on the recent chapters you can see a priest like Wang yi who is extremely sadistic with a twisted personality appears.
It seems to me, on my opinion, both were once lovers with similar objective in the novel Qin Xian rules as the Main Antagonist then Wang yi was killed and Qin Xian was devastated and decided to kill himself to find Wang Yi, however both could not remember their past life yet still hold strong yearning for one another.
Reading the storyline (This is my own theory. But maybe just maybe) QinXian might have come from another novel as a villian but then he met Wang Yi, whom he became obsessed with, and when WangYi was killed, Qin Xian failed to complete his mission and was punished but it only got worst when his obsession with Wang Yi goes beyond normal, maybe it is the reason why the system decided to erase both of their memories about one another to ensure the mission that are needed to accomplish within the novel won't fail once more however fate has brought the two back together again yet it would always end with Wang Yi dying/disappearing/abandoning Qin Xian, who in return would follow him even in death.
Summing it up. I ABSOLUTELY LOVE THIS STORY. THE WAY IT TELLS THE STORY AND HOW IT DRAWS YOU IN AS YOU GET TO LEARN ABOUT THE CHARACTERS AND HOW THRILLING IT GETS. ITS AMAZING !!!!!!!!!!!!