beta
What’s the point in raising prices if none of your customers can afford it? Then no one will use your product. The point of lowering prices is so that more people will use it and since it’s a repeat-use product then youll get more repeat customers and that gives you not only profit but stability and security. Immediate greed is like the story of Icarus and long term greed is like Sisyphus. Neither are good. You need both. Market samples and once people know of your product, you can start rolling it out en-mass and once people use it regularly and spread it through word of mouth, you have your short term profit and your long term profit set in stone. I’m not even in sales or marketing and yet I can see exactly what those execs can’t. Also this is set in Korea? Korea is like the number 1 place that does this. All beauty therapy machines in Korea are expensive pieces of equipment and in the western world, we charge an arm, leg and kidney for one single use of it but in Korea and China, it’s dirt cheap but in return, everyone in those countries use it regularly and even tourists go over there purely to use it. They not only have local customers that regularly use their expensive machines (getting back their investment on the machine within a matter of months), they also gain tourism points which in turn boosts the overall economy putting money back into the pockets of the public and therefore putting money back into the government through taxes. Literally everyone is happy with that since it makes EVERYONE richer. The customers pay less so more stays in their pockets, the employees gain job security, the owner and execs get a nice cushy salary plus bonus, the company gets a nice fat profit, and the government gets a nice chunk in the form of taxes which goes right back into the general public’s interests (public safety and healthcare and education). It’s almost like execs don’t know the first thing about economics.