Thought On Omegaverse

So i hate abo right lol, its just not my genre even tho i like some parts of it. But im (genuinely) curious why lots of people love it, when it seems like they hate the most important parts of it..? For ex the reviews of Koishite kissshite kanjaitai are all “finally a healthy and consensual abo” but if the characters manage their heats and have equal societal status then just.. why read? I thought the genres appeal was all the feralness but maybe im wrong? Any thoughts appreciated!