Responses

Well i idk about the memories, it'll come clear with upcoming chapters. And what happened to them will soon be revealed too. He didn't want become alpha because alpha's have a bad reputation. As you have seen, alpha's usually use omegas only to breed and he hates the fact he can't control himself while he's in rut. Plus the fact that his stupid father took him back home only because he turned out to be an alpha, if he wasn't an alpha, the father wouldn't have given shet abou him.
So many questions.. did he really lose his memory? Why is he so anxious, if he lost his memories he shouldn’t be worrying as if he made a mistake in the past (since he wouldn’t have able to remember). What happened to them in the past? They were such good friends and I’m guessing good enough to become boyfriends so why is he so cold? Is he later I’m gonna recover his memories but still act like he hasn’t? Also why didn’t he want to become an alpha?