I don't know if he is really confuse, I mean the way I see it is that HB start to treat jumi rude and distant because when he hear that she loves him he became conscious of jumi like in a romantic way and find himself caring for jumi (I don't think he is so selfless and situation for jumi's sake) but at the same time he is kinda in shock because the only person that matter in his life was or he though was YW but that's not it anymore so all took him by surprise and he wasn't even aware of his own feelings, of course i don't think he loves jumi as much as he loves woon or in a sexual way that's because jumi deserves better

I want Jumi to find happiness and i think hee bum is not the one who could give that to jumi. Hee bum is still confuse of whst he's feeling, to yoo won and to jumi.