We are at chap 111 And I haven't figured out yet what's so special about Jia

She has a lovable personality and a unique outlook on life. That’s it.

That sounds so backhanded dkdkdkd but i think you mean why are they so interested her, i think its because she used to be a bestselling writer and she gave up after the thing with her friend. So maybe they wanna get her back idk