
Again, if he is consciously pretending to be gay to get close to her, then yes, what he's doing is bad. However, I'm starting to doubt that since no one else thinks he's gay. Everyone around them thinks he's straight (the female friend knows he is and is helping him with the FL) which means the FL is the one making the assumption he's gay, without him ever having confirmed it. The ML just thinks she's dense, I don't think he knows she thinks he's gay.
Again, this is just based from the 3 chapters, and until we have more info, I don't think we can judge him since this could all just be the FL's misunderstanding. She's obviously pretty naive and clueless, so it's not unlikely either.
He's never outright said he's gay, right? What he said was 'what makes you think the person I'm interested in is a girl'. She's the one who assumed he was gay, even though he could be bi or heck, it was just a flippant comment/joke (bearing in mind the context of their conversation when he said that).
If he allowed her to think he was gay to get close to her, then yeah, he's a piece of shit. But this whole thing could also just be one big misunderstanding, so we'll have to wait and see I guess.