Yes, for some people it is quite hard. Either the voice in ur head is being a dick or there could be either a fear of rejection or ruining what u have now.
but isn't telling your true feelings is the most important thing in a successful relationship?
It is, but I can still harbor fear over the reaction of the person. Especially if ur not sure of your current standing.
Either way, no need to lie and manipulate others
my virgin ass doesn't know but is it that hard to tell someone your feelings? I mean just be direct and honest why all this fucked up excuses