Does burning equal death? No.
If they want someone/thing to burn, then they themselves should be able to take the hit and burn as well should they not?
Why must the mass suffer for the incompetence of the few who can't read? Now others who wish to read this (regardless of how bad it was) wont get the chance to read. In my earlier years, I was unable to support all the authors I would like but hey I do so now. Just because they don't support now for whatever reason, doesn't mean they won't support later in life. So no, they should not "die". This is strictly pertaining to people who constantly complain about how bad something is yet do nothing to better the situation. They don't pay for a service, they don't support, they are just blobs of complaints. And because they can't read (for this instance) or are struggling, sure, let them suck the joy out of the book from others.
To simplify.
By my logic, if you wish to throw something under the bus because of your incompetence then you can be thrown under the bus as well.

s2 manga should burn